Aug 25, 2016 08:37 AM EDT By Shunie Pearl C. Dela Cruz, UniversityHerald Reporter

Apple products are usually associated with the words classy and sassy. Owning one of them is like owning a spot in the society with leverage among others. Apple is known for launching quality products though usually it always comes with higher cost. Could it be true that the newest color variant of Apple watch, iPhone, MacBook Pro and iPad Pro 2 which is the Rose Gold was meant by the tech giant to attract more consumers from the upper class?

From the latest Apple Watch to the rumored iPad Pro 2, the Cupertino-based tech giant has never failed to amaze the internet for its genius when it comes to color preference. The newest color variant was first seen by the public eye during the launching of Apple Watch according to a report of Business Insider. iPhone 6s was also launched with the newest color variant as well as the rumored iPad Pro 2 and MacBook Pro 2.

The rose gold gadgets aimed to target the style-conscious ones. Its popularity in Asia is due to its conveyed message - spending power and luxury. Everyone wants to be perceived as someone who follows the trends. Aside from that, rose gold depicts comfort, peace, calm and opulence in the midst of a chaotic and hectic world. In a nutshell, home can be found in a rose gold rectangular shape device and Apple is smart enough to know how to bring the world into a rose-gilded age.

As far as history is concerned, Apple is not the first company to introduce the rose gold gadgets - it all started with Samsung Galaxy Note 3 according to Wired. However, due to lack of marketing strategy, the message did not get into the way to attract more consumers unlike Apple who mastered the art of mainstreaming of the newest color variant from their Apple Watch to iPad Pro 2.

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