Aug 23, 2016 08:49 AM EDT By Shunie Pearl C. Dela Cruz, UniversityHerald Reporter

Apple slumped in their share of the Indian market compared to Samsung in the second quarter of 2016 was proven true by the figures. The question is - who will best among the two as they raced neck-to-neck towards the last quarter of the year? Could the upcoming and newest mobile flagship iPhone 7 bring back the glory days of Apple in the Indian battleground?

It was on April when the Fortune reported that Samsung electronics has regained its strength in the Indian market following the highest recorded sales of mobile phones with special associated features called safety mode for motorcyclists. The Economic Times also had the same report citing the prevalence of Samsung 7 among Indian users from January to March 2016.

And just this recent quarter, Tech Crunch reported that Apple is nowhere to be seen in the Indian market with iPhone SE's failure in taking off. In the latest data of Indian Smartphone Share, Samsung owned the biggest chunk of the pie with 25.1 percent compared to Micromax (12.1%), Lenovo Group (7.7%), Intex (7.1%), Reliance Jio (6.8%) and others combining shares of 40.4% -- including Apple's.

The increase in shipment of Chinese mobile phones manufactured by Lenovo is noteworthy. Being the Chinese company among competitor, this increase will be expected to be taken advantage by other Chinese tech companies such as Vivo, Xiaomi, OPPO and Gionee.

As a result, the Cupertino-based and Silicon giant Apple has recorded sale drop of 15 percent during the second quarter of the year, regardless of the fact that the iPhone SE surpassed the U.S. and Europe market. Higher price value is one of the cited reasons why Apple failed to dominate in Indian market.

However, there is still hope for Apple. As the firm analyst said, "Apple's iPhone SE failed to make any significant impact in the premium segment while its previous generation iPhone 5S continued to contribute majority volume."

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