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May 28, 2016 09:27 AM EDT

After criticism from "Star Wars: The Force Awakens" racist poster where John Boyega was scarcely visible because he is black. Now, China is back with an ad for "Qiaobi," a Chinese laundry detergent inciting Facebook users to depict it as "openly racist."

The ad posted in Facebook features a woman doing her laundry where her presumed boyfriend, who is black, comes over her. Viewers would think that they are about to kiss. But she thrusts the finet Qiaobi detergent directly his mouth, throw him into the washing machine and put it on. She then sat over the washing machine while ignoring the man's cries. And when the cycle is over, there emerges the then black man that turned into pale Chinese, CNET reported.

And when The Shanghaiist posted it on Facebook it did not only hit hundreds of thousands of views but also garnered mixed comments. Meanwhile, this detergent ad has reached YouTube where Joey Slávik said, White to black nobody bats an eye. Black to Asian everybody freaks out. He might be referring to 2007 Italian ad that depicts a white man being washed into a black man because "colored is better." Strangely, this ad had almost the same music to the new Chinese detergent commercial. Stefon Fleming accused it as "shit racist." But a reply form TranceEternality offered: Black makes fun of Asian, said Asian are too sensitive and have no sense of humor. Asian makes fun of Black, they went ape shit."

It's unclear how much this ad has been seen in China. BuzzFeed reported, on "Taobao," the biggest online retail store in China, a meager 44 boxes had been sold. Qiaobi has not been reached for a comment. But this detergent ad must have become a success of sorts by making the brand famous worldwide.

 

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