Aug 20, 2014 12:38 PM EDT By J Baulkman, UniversityHerald Reporter

Starbucks is launching a pilot program to test out a new way to reach students and faculty member via mobile trucks.

The coffee giant is launching the food truck approach at Arizona State, Coastal Carolina and James Madison Universities, Inside Higher Ed reported. The pilot mobile service will offer a menu of drinks and food nearly identical to what customers would find in their neighborhood Starbucks stores.

"People are surprised to see it, and then they're excited," Ike Van Skike, district manager for Starbucks licensed stores, said in a statement. "[Arizona State University] faculty and staff tell me this is great for them because it's an area of the campus that doesn't have a lot of food service."

The Starbucks mobile truck can move to various locations on campus throughout the day, making it convenient for students and faculty to grab a snack or beverage. While hours will vary on each campus, trucks are able to adjust business hours to suit the needs of their customers, in some cases staying open later than a dining hall.

The mobile truck, which will complement Starbucks cafes currently located across campus, is a licensed store operated through Aramark and is a natural extension of the long-standing partnership between the two companies.

"Between classes, homework, extracurricular activities, jobs, and socializing with friends, today's students truly embody the on-the-go lifestyle," Cathy Schlosberg, vice president of Marketing for Aramark Education, said in a statement. "We believe the Starbucks mobile truck is a perfect opportunity to increase the convenience of our offerings and help meet our student body wherever they are in their busy days."

A truck will begin service on the James Madison University campus in Virginia on Aug.25 and Coastal Carolina University in South Carolina on Sept. 18.

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