Jul 31, 2014 02:44 PM EDT By J Baulkman, UniversityHerald Reporter

The University of Louisville in Kentucky will launch a sports forum series with football legend Phil Simms, WFPL News reported.

The forum, called UofL Conversations With Champions, will enable students to discuss issues surrounding the sports industry with well-known sports figures. Simms, former NFL quarterback and a Louisville native, will be the first guest on Aug. 27.

The forum will be integrated into the curriculum in Sports Administration, a part of the College of Education and Human Development. Sports journalist, author and adjunct faculty member Billy Reed is partnering with the college to moderate the free, public discussions with well-known sports figures.

"These talks will give our students a chance to hear directly from respected figures in the sports industry," said Ann Larson, dean of the College of Education and Human Development. "It is our intent to celebrate not just athletic achievement, but also the importance of integrity and character."

Gary Bernstein, an instructor with the sports administration department, told WFPL News the forum is a way the school can help advance the "integrity, fair play and sportsmanship that is essential for a quality athletic environment."

Simms has been a sports analyst for CBS since 1998 and was quarterback for the Giants for 15 years, leading them to two Super Bowl titles. He attended Louisville's Southern High School and graduated from Morehead State University in 1979. Simms is expected to talk about how mentors helped him persevere and adopt a leadership attitude. He will also talk about the pressures of being an NFL quarterback and sports analyst

"Phil has risen from modest circumstances to go from the south end of Louisville to the Super Bowl and I think his fascinating story will resonate with students," Reed said in a statement.

Reed, who moderated a similar program at Georgetown College for two years, said the discussions are expected to touch on themes such as how athletes handle stress, responsible use of social media and whether athletes and coaches should be held to a higher standard.

"We constantly see headlines about sports figures involved in anti-social or illegal behavior," Reed said. "My hope is that we can showcase another side-those who are committed to doing the right thing and are an inspiration to others."

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