Revolutionizing iPhone models, Apple is set to launch Apple-designed applications processor likely to be branded A11 Fusion processor. Reports claimed that A11 Fusion will be manufactured by Taiwan Semiconductor Manufacturing Company (TSMC) and will use the 10-nanometer technology.

It is also seen that Apple will release an A12 Fusion chip for 2018 iPhone models and A13 for its 2019 models, all processors will be manufactured in TSMC's 7-nanometer technology, Foxbusiness reported. With the technology, it enables further area, performance, and power improvements.

The source also added that co-CEO Mark Liu has confirmed and projected that the company will complete its development of 7-nanometer in 2017, upgrade the following year and complete developing a 5-nanometer in 2019. The company divulged details about its 7-nanometer technology, with it claimed a 40% speed gain relative to 16-nanometer tech at the same power, more than 65% reduction in power compared to 16-nanometer tech at the same performance, and a 0.43 chip area scaling compared to its 16-nanometeter technology, Foxbusiness revealed.

Although both the A12 Fusion and A13 Fusion are likely to be built on TSMC's 7-nanometer technology, a recent comment from Liu hinted that the technology that the A13 Fusion could use won't be quite the same as the technology that may be used to build the A12 Fusion. According to Nasdaq, Apple and the rest of the mobile processor vendors are given by TSMC everything it needs specifically in creating faster, more feature-packed processors on an annual basis.

However, in a business point of view, Nasdaq challenged Apple to sell this perceived improvement of performance and increased functionality to customers outstandingly given the fact of a lukewarm commercial performance of the iPhone 6s series of smartphones, which delivered and claimed large increases in performance.

Innovations may have some disadvantages so it seems, given that with the current scenario customers do not actually buy new, higher-performance devices for performance sake. It is a challenge indeed for Apple especially that it is not yet clear how Apple can motivate developers to fully take advantage of the performance that it's delivering with these new smartphones.