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Nov 29, 2016 08:28 PM EST

Dick's Sporting Goods Is Adding More Sports Apps And digital Tools, Acquires GameChanger Media

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(Photo : skeeze/Pixabay)

Dick's Sporting Goods is adding another digital tool to its portfolio, expanding its offerings to include more sports apps and digital platforms.

Dick's Sporting Goods on Tuesday announced the acquisition of GameChanger Media, the company behind the live scoring app of the same name. Financial terms of the deal were not disclosed to the public, according to Street Insider.

The deal follows an earlier acquisition of Affinity Sports and Blue Sombrero. The goal is to expand its portfolio and develop platforms for keeping everything, from tracking of scores, feeding fans and coaches with stats, to managing player resources.

Based in New York, GameChanger Media is a mobile scoring app that delivers scorekeeping, stats, data-driven coaching insights, live GameStream updates and instant game recap stories for thousands amateur baseball and softball teams. The company's investors include Dan Levine (Tenfore Holdings), John Stanton (Trilogy Equity Partners), Greg Sands (Costanoa Ventures) and Message Labs founder Jos White.

The company's scoring app, according to TechCrunch, is being used by over 165,000 amateur baseball and softball teams to track scores and stats for individual players. This also allows the family to follow the game from afar, and help team coaches and managers understand how their players really work.

Under the terms of the deal, the scoring app will be integrated into DICK'S Team Sports HQ, just like its other recent acquisitions.

As what Forbes noted earlier, the shift to mobile apps or web-based tools may help Dick's build a more sustainable long-term strategy. The company has beaten several of its once formidable rivals. But in today's digital age where Dick's own suppliers are increasingly selling direct to customers rather than the traditional chain's brick-and-mortar setups, the company need to adapt and expand its offerings. For Dick's , the mobile sports apps, like what the GameChanger is offering now, might offer a good start for this.

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