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Apr 16, 2016 08:06 AM EDT

Salford Researchers to Showcase Salsa at Vegas’ Biggest Broadcasting Exhibition

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Two Salford University researchers will be testing their new invention at the most awaited media and entertainment industry exhibition, the NAB show in Las Vegas.

Dr. Rob Oldfield and Dr. Ben Shirley go the extra miles to present their research in front of more than a hundred thousand of media delegates. The university is excited for the plan as they announced it via Salford's official Twiiter account.

According to Shirley, the exhibition is the right place to test the findings since there will be entertainment businesses, media moguls and creatives.

The two researchers from Acoustics Research Group will demonstrate a new format in audio that will benefit live shows that consists of thousands of spectators like football matches or music concerts. Presenting the report in a demo room, Oldfield and Shirley have partnered up with two of the giant players in surround sound audio, the DTS and OBA.

The collaboration leads to a new emerging technology that will enable people with hearing impaired to have a personalized sound in their electronic devices like TV. The idea is to have a specific channel that will improve their TV-watching experience. Big broadcasters have been improving their audio and visual applications -- and this finding would benefit for that.

The researchers will also showcase another finding at the trade show - the Spatial Automated Live Sports Audio (SALSA). For the record, Salford University has been integrating the audio technology into broadcast materials for Fairlight, an Australian digital audio company. According to them, this opportunity is a vehicle to apply it in a real broadcasting world.

SALSA system will be used by DTS to help engineers finding effective live mixing and producing better object-based broadcasting. Furthermore, Shirley believes that the system can be effective to tackle traditional broadcasting challenges by having a more responsive device that suits any environment and individual with full interactivity.

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