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Oct 10, 2016 10:03 PM EDT

American academic, Jason Mars, a professor of Computer Science at University of Michigan, Ann Arbor and owner of a tech start-up business for personal financial smartphone software decided one day that we can actually alter the accustomed voice qualities used for artificial intelligence (AI) operating software in the systems we're most familiar with, and expand its voice choices by race. As related news indicates that AI technology is really turning up big in American corporations, Mars sets the media off to find the perfect AI voice.

Computer Science professor Jason Mars of University of Michigan realized one day, as he was thumbing through his mobile screen for his tech start-up business, that the smartphone AI app talk sounds "like a helpful, young Caucasian female". If he were to be asked, he would like to hear a black guy talking, he said in the New York Times.

And so, as he begins his branding, he urges his creative team to include a wide range of voice types in his app. After all, what he's only fancying about is an AI future that is non-stereotypical with social dimension- that is the best of his intentions, outside creating a friction about the matter.

Unbeknownst to him, his candid remark had been taken seriously by the social media community. This is simply because, besides being an influential figure, the start-up tech he is developing will be an essential part of the conversation computing technology.

Coincidentally, the "Conversational Computing" technology happens to power up Alexa in Amazon and Siri in Apple's iPhone. Alexa and Siri's voices are the casual women's voices we always hear upon operating the systems.

And so, the innovation wheel was set off by the triggers. Immediately, the vision of "conversation agents", a futuristic design so complex that the science and tech community left it dormant is now being awakened and revisited.

Respectively, under such vision are software programs that understand natural language and speech and can respond to human voice commands. However, the creation of such systems, led by researchers in a field known as human-computer interaction design, is still as much an art as it is a science, another New York Times article reported.

In separate news, American corporation specialists have invested big-time from their own pockets to start-up technology and systems over the endless pursuit of the perfect AI, CBS News reported.

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