Finance

Apple Event 2013: Tech Giant Sends Out Invites For Oct. 22 Bash; New iPads Expected to be Unveiled

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Apple will host an event on Oct. 22 unveiling new products already leaked to the press and perhaps more if there's anything to the only written message on the invite, "We have a lot to cover".

The invite, pictured here and here (University Herald is still waiting for its invite), is constructed in Apple's typical understated art. It depicts the top of Apple's trademark white symbol with coloful reproductions of the apple's stem scattered about in the background in an artful manner. 

According to Tech Crunch, products believed to be addressed at the Yerba Buena Center for the Arts in San Francisco on the 22 (at 10 am pacific time) will be the "fifth generation iPad, a Retina iPad mini, a new Haswell-powered Retina MacBook Pros with better battery life, and potentially a ship date for the already-announced new Mac Pro".

The fifth generation iPad is expected to undergo stylistic renovations, including a smaller bezel or frame and a thinner/lighter case, Tech Crunch reported. The iPod Mini will supposedly gain in size to accommodate longer battery life and an enhanced display.

According to Tech Crunch, the new Haswell-powered battery Macbooks will last up to 12 hours. Based on online rumors picked by Tech Crunch and USA Today, the products at the event will go on sale shortly after, anywhere from a few days to a few weeks.

The event and subsequent release of new products will likely increase Apple's stock ($500 per share as of Tueday afternoon), but not to the $700 price it was commanding last summer, according to financial analyst Colin Gillis. That's because most of the so called "new products" are really just updates, upgrades, or, as Gillis calls them, "iterative refreshes".

"While [CEO] Tim Cook has said to expect an amazing year, the reality is that we've just seen iterative refreshes," Gillis told USA Today. "This doesn't necessarily propel the stock to the heights it was once at."

According to Tech Crunch doesn't believe Apple has any real tricks up its sleeve for the presentation. Though some optimists hope to see the long-rumored Apple TV, the only possible TV product attendees will see is a new version of the set top streaming box.

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