Many people still underestimate the health risks associated with smoking even a few cigarettes a day, despite decades of public health campaigning, according to a recent study.

Results from a study conducted by French researchers demonstrate powerfully that the war against smoking is far from over.

For the study,  oncologist Dr. Laurent Greillier and colleagues analyzed data from a representative survey of 1602 French people aged between 40 and 75 years. This survey included 1463 people with no history of cancer, of whom 481 were former smokers and 330 were current smokers, with an average daily consumption of 14.2 cigarettes.

"Nowadays everyone knows that smoking is a risk factor for developing several cancers, especially lung cancer," Greillier explained. "In this new survey we hypothesized that the perception of the risk of developing this disease could be influenced by personal smoking history. In other words, we thought that the risk might be minimized in smokers compared with never-smokers."

Among the whole sample population, 34 percent wrongly considered that a daily consumption of up to 10 cigarettes was not associated with any risk of lung cancer, Greillier reported.

 "This finding is particularly impressive and threatening. It shows that relatively low cigarette consumption is considered as 'safe' for a lot of people. In our study, only half of subjects answered that there is no 'safe' cigarette," he added.

Only half of current smokers considered themselves at higher risk of lung cancer than the average-risk population, and less than 40 percent of individuals were aware that the risk of lung cancer never disappears after smoking cessation.

"It seems that people are aware about the dangers of tobacco for health, but might consider that the risks are not for themselves, but only for other people," Greillier said. "It is essential that public health policies continue to focus on the tobacco pandemic. Our findings suggest to urgently initiating campaigns concerning the risk of any cigarette. The war against tobacco is not over!"

Commenting on the study, Dr. Carolyn Dresler, a US-based Board Member of the International Association for the Study of Lung Cancer (IASLC), said that the results reflect a common situation internationally.

"People who smoke very much tend to underestimate their risks and it makes me think that 'denial' is still prevalent. As an oncologist and tobacco control advocate, it amazes me and strikes me as so unfortunate that such lack of knowledge is so prevalent," Dresler said. "The risk for lung cancer is most dependent on duration of smoking, but of course the number per day matters also." Dresler said.

The risk for cardiovascular disease starts with that one cigarette per day. So, the survey demonstrates that MUCH education is still required, she added.

The findings were presented at the European Lung Cancer Conference (ELCC) in Geneva, Switzerland.