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Apple Watch Release Date Still Unclear, But Expect the Device to Go Into Mass Production in Jan.

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The Apple Watch may be right on schedule for its planned release, even if no one knows exactly when that will be.

A new report from Taiwanese website United Daily News, via G for Games, claims that Apple will start mass production of the smart watch in Jan., as it has resolved key yield issues. This would put the device's release date comfortably in the first half of 2015.

Brian Blair, an analyst for Rosenblatt Securities, reported in Oct. that Apple was experiencing set backs with the watch that would delay its release. The new report contradicts that entirely and indicates there is not an issue with the Apple Watch's display and processor, for example.

Quanta is reportedly going to be the company to handle the Apple Watch's assembly and has stepped up its employment to 10,000, half way to its goal of 20,000. G for Games also learned that Apple does not plan to release the first batch of Watches in limited quantities. The tech giant will reportedly send out up to five million units to begin with in 2015, expecting to ship 24 million before the year is out.

The release date is still vague, as Apple is likely working out other issues, like battery life. When unveiling the Apple Watch, the company boasted of this feature, so they will need to follow through.

According to Mashable, Apple is planning to change the wearable device market the way they did to the smartphone market in 2007 with the iPhone. To do so, they are going to market it as a fashionable piece rather than a device a techie would get excited over. The strategy behind this, Mashable reported, is clearly to justify charging top dollar for the Apple Watch.

"We were very surprised to find that women not only loved the Apple Watch - they were actually willing to pay nearly $50 more than market price for the Apple watch when buying it for themselves," Jim Shea, chief marketing officer First Insight, told Mashable. "[It] appears Apple has an opportunity to create a smart watch specifically designed to appeal to women, and charge even more for it."

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